Get to know us

Tracking the Trade started with one goal: to make market news something you want to read. We cut through the noise, skip the jargon, and ditch the recycled headlines you’ve seen a hundred times. Instead, we spotlight the trades, setups, and signals that actually move markets—served up with just enough humor to keep things fun. From our weekly breakdowns to quick-hit daily recaps, we help busy traders and the market-curious alike stay sharp, stay informed, and maybe even laugh a little along the way.

Our mission

We’re on a mission to take the complexity out of financial news. Instead of drowning you in jargon and endless data, we break down the trades, the signals, and the stories that actually matter—served up with clarity and a spark of humor. Our goal is simple: help readers stay informed, entertained, and confident in navigating the markets.

Our vision

We see a world where market news isn’t intimidating—it’s accessible, engaging, and even a little fun. Whether you’re a seasoned trader or just market-curious, you should be able to understand what’s moving the world without needing a PhD in economics. That’s why we’re building a community where insights are clear, news is approachable, and staying ahead of the markets feels less like homework and more like a conversation.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.